Anagrama proposes a neutral and timeless brand behavior, the identity developed for this project, exemplifies Joaquin's work diverseness through a contrasting exercise employing typographic hierarchies as the guiding concept.
En un comportamiento de marca neutral y atemporal, la identidad desarrollada en este proyecto, representa la diversidad en el trabajo de Joaquín a través de un ejercicio de contrastes utilizando las jerarquías tipográficas como concepto rector.
“The sarape chair resulted from blending a children’s tale in my memory and the typical sarapes from Saltillo. One day, I was playing with the shapes […]
The most important design fair in the world is, undoubtedly, Milan’s Design Fair. Hosting almost 400 thousand guests, it gathers the very best of international design, […]